Subway background 地铁背景
Subway is a fast food restaurant that mainly sells submarine sandwiches to its customers as its core meal. This restaurant was started in 1965 in Connecticut by Fred DeLuca with an initial capital of $1,000, which was borrowed his friend, Peter Buck (Subway, 2018). Initially, the restaurant was called Peter’s Super Submarines but changed its name to Subway, which remains to date. By 1974, Subway had opened 16 branches in Connecticut and has since expanded to cover not only the United States but also other parts across the globe. According to Subway, the restaurant currently has approximately 44,000 branches located in 112 countries (Bhattarai, 2018). One of the countries in which Subway has established its operations is India. An analysis of its branches indicates that this restaurant has established 639 restaurants in this country (Subway, 2018). Nonetheless, despite its extensive growth into a worldwide fast food brand, Subway still promotes its core values among its branches. These values include exceptional service to its customers, high quality menu items at affordable prices, and low cost operation and continuous improvement (Subway, 2018). In addition, this fast food restaurant uses a consistent brand image in all its branches across the globe. Such consistency is a critical factor that could help Subway formulate and implement policies to promote environmental sustainability in India’s fast food industry, thus creating a foundation for environmental protection.
Challenges Subway faces in India 印度地铁面临的挑战
In to gain insights on whether Subway can have meaningful impact on environmental sustainability in India’s fast food industry, there is a need to evaluate some of the major challenges that this restaurant faces on this market. To begin with, one of the challenges that Subway faces in India is founded on the fact that most institutions in this country are still at a development stage and as such, they have a strong sense of bureaucracy, which contributes to delay in approval of licenses and investment proposals among others (Budhwar & Varma, 2010). Speaking from this perspective, despite the fact that Subways has already established its operations in India, it can only effectively operate only under what the laws allows it to do. This implies that whereas Subway may seek to introduce policies and proposals that promote environmental sustainability in the fast food industry in India, their approval is likely to take, thus delaying their implementation to help promote sustainability. For example, as a restaurant, Subway is expected to adhere to the regulations of Food Safety and Standards Authority of India (FSSAI) to ensure food safety (Shukla, Shankar & Singh, 2014).