商科论文(2):Social Innovative Commerce 社会创新商业

发表于:2022-08-17 17:39:18 范文

One of the questions that often emerge regards whether businesses operating in a particular environment or community should be involved in helping the local communities address their local challenges. An evaluation of Ker’s article indicate that this firm sought to help the local communities in Kwale, Kenya, revive the planting of cotton as a way to improve their economic livelihood. Ker clearly highlights that ASX-listed Base Resources had limited resources and its investment in the local community could either fail, or could have significant depleted the resources of company, thus making it make either low profits or even losses. From the perspective of the efficiency theory, the sole purpose of businesses is to maximise profits as long as it does not violate the established rules, laws and regulations in the environment in which it operates (Cooke 2011). Whereas this is the case, Cooke (2011) argues that multinational corporations should adopt the principles of the social responsibility theory, which argues that for a firm to be perceived as socially responsible, it needs to go beyond maximising profits to ensuring that they improve the quality of lives of its stakeholders including employees, families and the local communities. With this in mind, this author affirms that through adopting such principles, firms would benefits in a number of ways including gaining a positive brand image on the global scene, thus enhancing its acceptability on the market. The importance of corporate governance and particularly corporate social responsibility is further emphasized by Jackson (2008) who argues that firms should engage in such activities as a way to promote the preservation of human rights of the communities in which they operate. In this case, Jackson (2008) reiterates that when firms act in a manner that promotes human fulfilment, they help emphasise the importance of human rights in their activities.

经常出现的问题之一是,在特定环境或社区中运营的企业是否应该参与帮助当地社区应对当地挑战。对克尔文章的评估表明,该公司试图帮助肯尼亚夸尔的当地社区恢复棉花种植,以此改善他们的经济生活。Ker明确强调,在ASX上市的基础资源有限,其在当地社区的投资可能会失败,或者可能会严重耗尽公司的资源,从而使其利润低下甚至亏损。从效率理论的角度来看,企业的目的是利润更大化,只要它不违反其经营环境中的既定规则、法律和法规(Cooke 2011)。鉴于这种情况,Cooke(2011)认为,跨国公司应采用社会责任理论的原则,该理论认为,企业要被视为具有社会责任感,就需要超越利润更大化,确保其改善包括员工在内的利益相关者的生活质量,家庭和当地社区。有鉴于此,本文作者确认,通过采用这些原则,企业将在许多方面受益,包括在全球舞台上获得积极的品牌形象,从而提高其在市场上的可接受性。Jackson(2008)进一步强调了公司治理,特别是公司社会责任的重要性,他认为,公司应参与此类活动,以此促进维护其经营所在社区的人权。在这种情况下,Jackson(2008)重申,当企业以促进人类实现的方式行事时,它们有助于在其活动中强调人权的重要性。

In addition to this, there is a need to observe that the Ker’s article on the approach that ASX-listed Base Resources is a pointer to the fact that firms, and particularly those with limited funds can enhance their corporate image on the globe scene through their social innovative ideas. In reference to Willis (2003), there is a growing demand for information on companies, their performance, practices and policies as well as their social investment activities in order to establish their impact not only on the environment but also on the local community. Note whereas large firms have significant social investment programs and their impact on the local communities and the environments is well documented, this could be a challenge to small firms that have limited finances. However, as Ker’s article on ASX-listed Base Resources’ activities in Kenya reveals, firms no longer need to wait to achieve massive financial growth to have a positive impact on the environment and the local community. On the contrary, they only need to engage different partners who have similar interests as their own to enhance their profiles on the independent global standards organizations such as Global Reporting Initiative, which helps firms and governments gain insights and communicate their impact on corporate governance, as well as social and environmental issues.


Whereas there are different arguments that could be put forth to promote aspects such as corporate social responsibility as a critical component of corporate governance, there have always arisen questions on its viability considering financial implication. Whereas this is the case, Ker’s article on the corporate social responsibility approach adopted by ASX-listed Base Resources indicates that firms ought not to shun engagement in corporate social responsibility activities for fear of the financial implications involved. According to Ker (2017), rather than engage in direct investment of its finances in improving the conditions of the local communities, ASX-listed Base Resources, through social innovation, focused on creating an enabling environment to economically empower the local communities. In this case, the company identified cotton farming as something that has been successfully done in Kwale and as such, through the use of the right approach, this could easily be achieved with minimal financial implications. Thus, Ker notes that ASX-listed Base Resources engaged other partners to provide finding, technical advice and the materials needed for interested members of the local communities to establish cotton farms. In most cases, most corporations assume that when corporate social responsibility is mentioned, then they have to engage in heavy financial investment in the local communities. For example, an evaluation of Kansas City Chefs reveals that this sports franchise has a corporate social responsibility model that focuses on heavy investment in the lives of the local communities (Thorne, Ferrell and Ferrell 2011). However, this should not always be the case. On the contrary, as ASX-listed Base Resources’ corporate social responsibility model indicates, firms, particularly those with limited funds, can facilitate the local communities’ access to social innovations that could empower their lives.