Since the late 1990s and the early 2000, there has been a significant increase in the number of who have access to the internet connection. As result, the internet has had a significant impact on different areas in the political, social and economic lives of people across the globe. One of the critical aspects that are synonymous with the internet and complementary technologies such as smartphones and personal computers is the emergence of creative people who have brought a revolution in different fields. Among these fields is ecommerce. In reference to Alqahtani, Al‐Badi and Mayhew (2012, p.1), the proliferation of technology in society has transformed the way businesses and organizations across the globe transact both with each other as well as with a wide array of their target consumers. This paper consider ecommerce as a field that thrives on the existence of the internet, as well as Jack Ma as a creative individuals who has had a significant influence on ecommerce as a field.
Jack Ma is a Chinese internet business investor and philanthropist who have not only transformed the Chinese ecommerce industry but the entire industry across the globe. To begin with, the growth of the Chinese ecommerce industry, which is often perceived in terms of business to consumer (B2C) and/or business to business to consumer (B2B2C), owes a significant portion of its success to Jack Ma (Yu & LI, 2016, 1). Arguably, whereas the global markets particularly in North America and Europe were experiencing a transformation because of the internet in the early to mid-2000s, the Chinese market was adamant to adopt the internet as a core technology in support its business environment. In reference to Tan, Tyler and Manica (2007, p.332), the Chinese restricted access to the internet and personal computers because of low trust in the internet, inadequate enterprise-wide platform for sharing information, and lack of tolerance towards failure and inability to adapt to rapid change. Whereas this is the case, when Jack Ma realized the power of the internet, he was quick to embrace it. Whereas inventors were moving to Silicon Valley in California, United States, Ma opted to focus on his own home country irrespective of the challenges he was bound to face from both the government and the Chinese community.
Jack Ma grew up in a communist China, which was largely isolated by the western countries because of its association with the Soviet Union. His family came from a low income background without any political connection and as such, Ma barely had access to basic needs. As he grew up, Ma realized that the only way he could make it in life was to enroll for college education and as such, position himself for employment either in the public or private sector. While this is the case, Ma failed the college entrance exams two times (Lee & Song, 2016, p.16). Therefore, one could easily have rated him as a failure during his childhood years. Importantly, one of his greatest early achievements was learning English. In this case, when the United States President Richard Nixon came to Hangzhou in 1972, he brought this region to the limelight and tourists began visiting thereafter (van Dijk et al., 2013, p.72). Ma perceived this an opportunity to learn English and as such, he would offer free tour services to tourists in exchange for English lesson. Furthermore, it is important to point out that one of the greatest factors that inspired Ma is rejection. Notably, as a young person, he applied for placement t Harvard University and was rejected ten times (Lee & Song, 2016, p.16). In another case, he applied for the job to become a police officer and everyone else was picked except him. Arguably, the more he was rejected, the more he gained strength to fight for what he believed in life.