This in essence creates two opposing sides, that is, the vulnerable victims vs. the private sellers of guns who fail to conduct due diligence on the persons they are selling guns to. In addition to this, putting the #NeverAgain campaign in context pits the political class against the entire population of the general public. For example, Mauser (2018) observe that the proponents of the #NeverAgain campaign perceived it as a tool that will shake the political class and particularly the Congress and awaken it from its inaction as far as implementing tighter gun violence laws and regulations is concerned.
Similarly, there are different issues that emerge regarding the #NeverAgain campaign when analysed from the structuralism perspective of myth. In reference to Lévi-Strauss (1981), every myth comes into existence after being conceived and narrated for the first time by a particular individual. In line with this, it is instrumental to understand that a myth is not conceived by the entire society but rather by an individual in such a society. Thereafter, it is adopted and owned by the entire society. Speaking from this point of view, the #NeverAgain campaign depicts the element of a myth in the sense that the phrase #NeverAgain as far as its use in the campaign against gun violence is concerned was first started by an individual. Arguably, Witt (2018) observe that the #NeverAgain movement was started when one of the members of this movement, Cameron Kasky, posted on social media the phrase, “Stay alert. #NeverAgain.” Therefore, as the first members of this movement thought about the name of the movement against gun violence, the shared post on social media provided the solution they needed most. Apart from being started by one person, the other aspect of this campaign that makes it a myth is the acceptance it has gained over the year. In reference to Danaher, Schirato and Webb (2003), for a narrative to be termed as a myth, it must not just have been started by an individual but must also be accepted by a significant portion of the community. In this regard, Danaher, Schirato and Webb (2003) observe that a subject is a myth if an individual in society suppresses his individual desires in order to be accepted in the larger society. Speaking from this point of view, whereas the #NeverAgain phrase was first posted by an individual, it can be justified as a myth because of the fact that it is accepted by the larger movement against gun violence in the United States.
Apart from its genesis and wide acceptance in the American society, another aspect that makes #NeverAgain campaigned is the fact that it carries a high level of significant among its supporters. In reference to Lévi-Strauss (1981), a narrative is only considered a myth if its proponents perceives it as of having critical significance and value in their course. Speaking from this point of view, the proponents of #NeverAgain campaigns perceives it as a critical narrative that is not just meant to bring the larger American society to the attention of atrocities committed and lives lost because of gun violence, but it is also perceived as a campaign that will force the government and other stakeholders to institute change and bring to an end gun violence in the American society. In the regard, the significance of the #NeverAgain is not tied to its ability to bring gun violence to the attention of the American society. On the contrary, the significance of this campaign is embedded in its ability to institute the desired change as far as gun violence and gun regulation is concerned in the American society. Furthermore, the #NeverAgain mythology is enshrined in its ability to bring out images of the world of the past and present society with respect to human conditions (Merolla & Schipper, 2009). Speaking from this point of view, there is a need to observe that the #NeverAgain campaign has been able to elicit past and present world images as far as the society is concerned especially with regard to the importance and value of human life. In particular, the use of the phrase “Never Again” has elicited responses from the Zionist Organisation of America, which argues that this phrase was first used as an affirmation that the holocaust, which saw millions of Jews killed during the Second World War, would never happen again in society (JTA, 2018). In this case, this phrase has created a platform to refresh the memories not only of the Jewish community but the entire American society on the atrocities that these faced during the Second World War.