One of the issues that are evident as far as taste and television consumption is concerned is the fact that the evaluation of evidence of taste in this form of consumptions reveals the existence of class in television consumption. In this case, the existence of taste in television consumption plays helps unravel how people from different social classes consume television as a mass media product. In his research, Bourdieu argues that consumer tastes reflect a symbolic hierarchy that is influenced and maintained in society by the dominant class, which seeks to affirm their distinction from the other classes in society (Stringfellow, MacLaren, Maclean and O’Gorman 80). Speaking from this point of view, issues of class are evident in television consumption practices in the sense that people from different classes exhibit some level of differences in their television consumption patterns. In this case, the television audiences have a high likelihood of organising themselves based on their social status (Kuipers 359). Thus, there are clear differences in the way people with different income, education and status watch television, particularly with regard to programs, channels and genres. For example, people who consider themselves financial moguls in the financial markets and as such consider themselves as people who occupy the high social class in society are likely to watch channels that focus on business and financial markets while people from the low social class are likely to avoid such kind of television content. Furthermore, people who consider themselves from the upper class are likely to be watch television programs that target an international audience while people from the low social status are likely to prefer television content that target the local audience since this gives them an opportunity to identify with the content therein. Importantly, the evidence of class issues in the television consumption is not just seen in the type of content that is consumed by audiences from different social classes but also in the way each class seek to portray its television consumption practices as superior to the other. In particular, the upper class often seeks television content that shows some level of sophistication as a way to affirm that their television consumption practices are superior to those of people from the lower social class.
In conclusion, over the years researchers and scholars have uncovered evidence of taste and class in television consumption patterns. Arguably, taste plays a critical role in affirming some of the unavoidable differences among people in society. This therefore implies that different people in society based on differences such as gender, class, cultural background, education and income among others are likely to watch different television programs. For example while women are likely to watch consider romance genre as their favourite as far as movies are concerned, men are likely to prefer action genre. Similarly, different social classes portray different preferences in their consumption of television programs. In this case, different social classes exhibit different tastes in their choice of television programs. Importantly, the upper class often portrays itself as the most sophisticated and as such, the television audience from this class often have preference for programs that portray them as sophisticated and intelligent, thus managing to differentiate themselves from the audience from the lower social class.